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How Much Money Did Converse Make In 2018

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American shoe company

Converse Inc.
Blazon Subsidiary
Manufacture Footwear
Fabric
Founded February 1908; 114 years ago  (1908-02) in Malden, Massachusetts, U.S.[1]
Founder Marquis Mills Converse
Headquarters Boston, Massachusetts, U.S.

Number of locations

 More 100 U.Southward. retail stores (2018)

Surface area served

 Worldwide

Key people

 Scott Uzzell, president and CEO
Products Sneakers
Habiliment
Accessories
Brands Converse
Revenue Increase US$i.91 billion (2019)
Parent Nike, Inc. (2003–nowadays)
Website antipodal.com

Antipodal () is an American shoe company that designs, distributes, and licenses sneakers, skating shoes, lifestyle brand footwear, apparel, and accessories. Founded in 1908, it has been a subsidiary of Nike, Inc. since 2003.[ii]

During Globe War Ii, Converse shifted its manufacturing to brand footwear for the war machine.[3] Information technology was one of the few producers of able-bodied shoes and for over a one-half century the company dominated the American athletic shoe market place. From the 1970s, the company lost its dominant position every bit competitors presented their own styles.

Today the company'south portfolio include products nether the Converse, Cons, Chuck Taylor All-Star ("Chucks"), Jack Purcell, Ane Star, and Star Chevron trademarks.[4] Converse oft collaborates on special edition product releases with other brands such as John Varvatos. Converse shoes are distinguished by a number of features, including the company's star insignia, the All Star's safety sole, smooth rounded toe, and wrap-around strip.

Equally of 2019, Antipodal sold products through 109 company-owned retail stores in the United states of america and 63 stores in international markets.[four]

History [edit]

Early on years [edit]

Forty-seven-year-former Marquis Mills Converse, a director at a footwear manufacturing firm, opened the Converse Rubber Shoe Company in February 1908 in Malden, Massachusetts.[5] The company was a safe shoe manufacturer, providing winterized safety-soled footwear for men, women, and children. By 1910, Converse was producing shoes daily, but it was not until 1915 that the company began manufacturing athletic shoes.[vi]

In 1918, the Converse All-Star basketball shoe was introduced.[5] Then in 1923, a basketball game player named Charles H. "Chuck" Taylor walked into Converse lament of sore feet. Antipodal gave him a chore: he worked as a salesman and administrator, promoting the shoes around the U.Southward., and in 1932 Taylor'due south signature was added to the All-Star patch on the archetype, high-topped sneakers. He continued this work until shortly before his decease in 1969.[7] Converse also customized shoes for the New York Renaissance (the "Rens"), the commencement all–African American professional person basketball squad. In 1962, center Wilt Chamberlain of the Philadelphia Warriors scored 100 points in an NBA game while wearing a pair of Chucks, taking a 169–147 victory over the New York Knicks in Hershey, Pennsylvania on March 2.[viii]

1941–2001: War, ascent, bankruptcy, and new management [edit]

When the U.South. entered World War 2 in 1941, Antipodal shifted production to manufacturing rubberized footwear, outerwear, and protective suits for the military. The visitor resumed production of athletic footwear afterwards the war's end. Popular during the 1950s and 1960s, Converse promoted an American prototype with its Antipodal Basketball Yearbook. Artist Charles Kerins created comprehend art that celebrated Antipodal's part in the lives of high school and college athletes.[ citation needed ]

Red pair of Converse Chuck Taylor All Stars

Black Converse sneakers

In the 1970s, Converse bought out one of its biggest competitors at the time, PF Flyers, from B.F. Goodrich. This led to a monopoly in the shoe market that in 1975 both brands had to divide due to an anti-trust lawsuit. Despite both brands being split, Converse had kept the trademark rights of the Jack Purcell line it had purchased from the PF Flyers acquisition. [ clarification needed ] Jack Purcell shoes are still produced and sold today.[9]

Converse lost their monopoly from the 1970s onward, with new competitors, including Puma, Adidas, and Nike. A decade afterwards, every bit Reebok introduced new designs and engineering to the sports market, Converse was no longer the official shoe of the National Basketball Association (NBA).[10]

The chevron and star insignia — a logo that remains on a large portion of Antipodal footwear other than the All Star — was created by Jim Labadini, an employee.[11]

Sheet-rubber shoes regained popularity in the 1980s as casual footwear, just Converse eventually became as well dependent on the "All Stars" brand, whose market collapsed by 1989–1990. By 2000, Converse was slipping repeatedly into receivership as debt piled up yearly.[12]

Converse filed for bankruptcy on January 22, 2001. Not too long after, on March 30, its last manufacturing plants in the U.South., closed downward, as production fully moved overseas.[13] In April 2001, Footwear Acquisitions, led by Marsden Cason and Bill Simon, purchased the brand from bankruptcy and added industry partners Jack Boys, Jim Stroesser, Lisa Kempa, and David Maddocks to pb the turnaround.[14]

During this catamenia, Antipodal moved its headquarters from N Reading, Massachusetts to North Andover, Massachusetts. The company was located in the boondocks of North Andover for thirteen years.[15]

Acquisition past Nike [edit]

In July 2003, Nike paid $309 one thousand thousand to acquire Converse.[ii] Around 2010, Nike relaunched the footwear, taking advantage of the wave of 1980s revival. The company also expanded the Converse brand to other businesses apart from shoes, much akin to its other brands.[ citation needed ] [ clarification needed ]

By November 2012, Converse had disappeared completely from the NBA, equally the last dozen players wearing the make either left the NBA or switched shoes over a period of a year and a half. Carlos Approach went overseas in late 2011, and Maurice Evans concluding played for the Washington Wizards in April 2012. Nine switched to Nike: Acie Constabulary (who went overseas) in late 2011; JJ Barea and Kirk Hinrich during the 2011–12 flavor; Luke Harangody and Larry Sanders after the flavour; Elton Brand, Louis Williams, and Kyle Korver for the 2012–13 flavour; and Chris Andersen during the season. Udonis Haslem, the concluding NBA role player wearing Converse on the court, followed Miami Oestrus teammate Dwyane Wade to switch to Li-Ning in late November 2012.[sixteen]

In 2019, Antipodal returned to the performance basketball game scene with the All-Star Pro BB. Kelly Oubre Jr. was the kickoff role player to try out the new product,[17] which combined the traditional Antipodal silhouette with the contemporary Nike applied science. Thereafter Converse signed more players: Draymond Green in March 2020,[xviii] Natasha Cloud (the first WNBA player) in June 2020,[nineteen] Shai Gilgeous-Alexander in July 2020,[xx] and, more recently, Rudy Gay, P. J. Tucker, DeAndre' Bembry, De'Anthony Melton, Nickeil Alexander-Walker, Immanuel Quickley, Deividas Sirvydis.[21]

Celebrities who have worn Converse include Snoop Dogg, Kristen Stewart, Rihanna, and Tyler, the Creator. The growth of Converse every bit a casual fashion accessory contributed to $1.7 billion in revenue in 2014 and $ii billion in 2015.[22]

New headquarters [edit]

In January 2013, Antipodal announced plans for a new headquarters building. Information technology was constructed well-nigh North Station in downtown Boston, on the Lovejoy Wharf, overlooking the Charles River as part of a major site overhaul and restoration of public waterfront admission.[23] The 10-story 214,000-square-foot (xix,900 ktwo) office building includes a permanent music recording studio for the new "Converse Rubber Tracks" project, 5,000-square-pes (460 one thousand2) gym with a separate yoga studio designed in partnership with Nike, and a new 3,500-square-foot (330 10002) retail Flagship Store.[24]

Chuck Taylor All Star II [edit]

An improved model of the Chuck Taylor All-Star, the Chuck Taylor II, was announced by company management in July 2015.[25] The Chuck Taylor II's were released on July 28, 2015.[26] Incorporating Nike applied science, information technology retains the most of outward appearance of the original while employing a modernistic lightweight lunarlon insole.[25] The notable changes made to the new sneakers are the removal of the wrap effectually strip, premium canvas with higher quality stitching, and a no-slip tongue.

Skateboarding market place [edit]

Under the "CONS" proper noun, Converse launched its skateboarding program in 2009 with a team of "ambassadors": Kenny Anderson, Anthony Pappalardo, Nick Trapasso, Sammy Baca, Ethan Fowler, Raymond Molinar, and Rune Glifberg.[27]

In 2012, the company added Jason Jessee and Mike Anderson to its ambassadors team.[28]

In August 2012, Converse sponsored a skate event at Huntington Beach, California, Usa. Trapasso, Tom Remillard,[29] Aaron Homoki, Greyson Fletcher, Ben Raemers, Ben Hatchell, Robbie Russo, and Ben Raybourn participated in the competition that was held. Raybourn eventually won the Usa$20,000 grand prize and Homoki won the United states$iii,000 All-time Play tricks contest.[30]

As of July 2014, the CONS skateboard squad consisted of original members Anderson, Trapasso, Baca, and Glifberg, while Jessee, Anderson, Julian Davidson, Remillard, Zered Basset, Ben Raemers, Jake Johnson, Eli Reed, Louie Lopez, Sage Elsesser, and Sean Pablo were later on added.[28] Bassett filmed a new advertising that was circulate online during July 2014, in which he skateboarded through New York Metropolis in a newly launched skate shoe version of the Converse Weapon model, the "CONS Weapon Skate."[31]

Lawsuit [edit]

Starting in July 2008, Converse sent around 180 cease-and-desist letters to over 30 other companies who they claimed were violating the alleged Chuck Taylor All Star trademark and selling so-called look-alike sneakers.

In October 2014, Converse filed a lawsuit against 30 companies for allegedly infringing on its generic sneaker mode'due south bumper toe, striped midsole and toe cap. The make argued that companies were violating an alleged common-law trademark by importing sneakers with like elements. A number of companies settled with Converse and they were dropped from the list.[32] [33]

In November 2015, Charles Bullock, chief administrative approximate at the International Merchandise Committee, preliminarily ruled that several brands Antipodal filed against were violating Converse's outsole design trademarks, i.due east. the design on the bottom of the sole of the shoe. Estimate Bullock farther ruled that while Skechers "Twinkle Toes" brands did share similarities to Antipodal, "Twinkle Toes" were different enough and marketed in a way for it non to be mistaken for Chuck Taylor All-Stars.[34] Judge Bullock also ruled that most of the shoes sold past Highline United under the Ash make did not infringe and that Converse did not have a valid common police force mark for its midsole.

On June 23, 2016, the anniversary of the expiry of Chuck Taylor, the International Trade Commission ruled that Converse's declared trade dress for the midsole pattern of a combined toe cap, toe bumper, and stripe was not entitled to trademark protection nether the mutual law and found invalid Antipodal's federal trademark registration. The example was appealed to the U.Southward. Courtroom of Appeals for the Federal Excursion, which ruled that the ITC had used the wrong test and remanded the case. On remand, the ITC ruled that Converse'southward trade dress was protectable but not infringed.[35]

Shoes [edit]

The Weapon [edit]

The Weapon, manufactured in many different color schemes

In 1986, Converse released "The Weapon" basketball game shoe. Manufactured in two color schemes to match the kit colors of basketball game teams, information technology has been available in both high-peak and low cutting varieties. The unique[ commendation needed ] aspect of this shoe is the leather structure throughout, including the inside heel which is also heavily padded for condolement. Antipodal re-released "The Weapon" classic (which Kobe Bryant wore at least three times in 2002 and Andre Miller wore in 2002 from mid August to early September) several times from 1999 to 2003 and after, "The Loaded Weapon" in 2003, "The Weapon 86" in 2008 (and the Poorman version in 2009, and the John Varvatos version in 2012), "The Weapon EVO" in 2009, and its successor "The Star Player EVO" (sometimes reduced to "The Star Plyr EVO" or "The Star Ply EVO") in 2010.

The commencement endorsers of "The Weapon" were Larry Bird and Magic Johnson, who were prominently featured in a Converse commercial set up in Bird's hometown of French Lick, Indiana in 1985. They were also worn by Axl Rose in the Guns N' Roses music video "Estranged".

Special editions [edit]

Converse way in Paris

Several special editions of Converse shoes have been made, including DC Comics, Pink Floyd, The Ramones, AC/DC, Sailor Jerry, Metallica, The Clash, Dr. Seuss, Grateful Dead, Ozzy Osbourne, Jimi Hendrix, Miley Cyrus (who helped advertise rainbow designed antipodal for Pride Month in 2017 [36] and designed the 2018 collection also for pride month in conjunction with her charity Happy Hippie Foundation[37]), Drew Brophy, Nirvana, Bad Meets Evil, Green Mean solar day, Gorillaz, Matt and Kim, Black Sabbath, the Control, dark-green, brown or camouflage edition, Super Mario and Danny Potthoff. Three new designs were created for high tops, inspired by The Who.[ commendation needed ]

Additionally, Converse have to date made an advent in over 650 films, appearing in movies such as Dorsum to the Future, I, Robot, Grease and Stand past Me.[38]

David Tennant (playing the 10th Doctor) wore a diverseness of Hi-acme Converse on science-fiction show Doctor Who, including ruby and cream versions.[39]

In July 2018, Converse teamed upwards with BT21, a millennial pop grapheme created by South Korean hip-hop group BTS, to launch the special collaboration line of Chuck Taylor All-Stars featuring the illustrations of BT21 characters; information technology's currently available express quantities in Asia starting from July 27.[40]

Causes [edit]

A special collection chosen "1Hund (RED)", whereby xv percent of the profits are used to support HIV/AIDS prevention, was released by the brand. One hundred artists from around the globe were chosen to create designs for the collection as part of the (Cerise) campaign. Professional skateboarder, Anthony Pappalardo, who, at the time, was as well associated with some other (Cerise) participant, Girl skateboards—Pappalardo was sponsored past Chocolate skateboards, a brand distributed by the Crailtap, the distribution visitor that owns both Daughter and Chocolate—released a (RED) edition of his high-selling[41] signature skate shoe model.[42] A short video slice was published on the net[43] and Pappalardo explains in information technology:

I got into woodworking near two years ago, through a buddy of mine who I used to skate with every day—he turned into a woodworker. So he gave me this chip box of wood, and, basically, I just wanted to do something with information technology ... make something with information technology. Information technology just definitely started consuming me like skating did. I wanted to read about information technology, you know? Get on the cyberspace and spotter videos about it, and merely learn annihilation and everything I could about woodworking. The first thing I ever made was a bench, and that's, kinda, what I've been making ever since. the cool thing about working with Product (RED) is just by doing the two things that I love, I'm also able to help people.[43]

Pappalardo's first signature shoe with Converse was released in February 2010 and it was produced in the (RED) colorway.[42]

In 2012, Converse is listed as a partner in the (RED) campaign, together with other brands such every bit Nike Inc., Girl, and Bugaboo. The campaign's mission is to prevent the transmission of the HIV virus from mother to kid by 2015 (the entrada's byline is "Fighting For An AIDS Free Generation").[44]

In winter of 2018, Converse teamed up with a number of influential figures and gustation-makers from the Los Angeles area to create an exclusive collection paying to those who assist movement the culture forrad in the city. Among those selected by the Boston-based footwear brand for this L.A.-themed collection is Vince Staples, Dr. Woo, Rocket, BornXRaised, and Clot.

[edit]

Former Football (Soccer) teams [edit]

Old Converse college teams [edit]

  • Marquette Aureate Eagles—switched to Jordan when near famous alum, Dwyane Wade,[45] signed with Jordan
  • Western Kentucky Hilltoppers—shoes simply

Due to Converse withdrawing from functioning basketball shoes,[46] there are no college teams wearing Converse shoes, and just recently, Asi Taulava, Kelly Oubre Jr.,[47] and others, as noted above, have once once more endorsed the brand after it returned to the basketball court.

References [edit]

  1. ^ "Antipodal turns 100". Chucksconnection.com. May 29, 2008. Archived from the original on Baronial 13, 2011. Retrieved August 31, 2011.
  2. ^ a b Wayne, Leslie. "For $305 million, Nike buys Converse". the New York Times . Retrieved March 27, 2016.
  3. ^ Ailworth, Erin (March 2, 2008). "Pros and Cons". Boston.com . Retrieved Apr 26, 2022.
  4. ^ a b "Nike 2019 Grade 10K" (PDF) . Retrieved November 8, 2019.
  5. ^ a b Bertho, Michelle; Crawford, Beverly; Fogarty, Edward A. (September 30, 2008). The Impact of Globalization on the U.s. [3 volumes]. ABC-CLIO. ISBN9780313083198.
  6. ^ "Converse - About Us Folio". www.antipodal.com.au. Archived from the original on October 20, 2014. Retrieved June iii, 2021.
  7. ^ "Who the heck was Chuck Taylor anyway?". Kentucky New Era. Hopkinsville. Associated Printing. March 28, 2001. p. A7.
  8. ^ "Wilt Breaks NBA Record; Gets 100 Against Knicks". Reading Eagle. Pennsylvania. Associated Printing. March 3, 1962. p. 7.
  9. ^ Perrin, Charles. "Quondam Sneakers (since 1935) - Goodrich (now Antipodal) Jack Purcell". Archived from the original on September 28, 2011. Retrieved August 31, 2011.
  10. ^ "Converse Is Getting Back Into the NBA". GQ. November nineteen, 2018. Retrieved April 26, 2022.
  11. ^ "The 25 All-time Logos in Sneaker History". Circuitous. Complex. December half-dozen, 2012. Retrieved Feb 17, 2018. Jim Labadini helped cook up the Converse 2.0 logo during a time when sneaker brands where getting extremely competitive. The Converse Chevron logo marked the movement forrard into what would become an exciting fourth dimension for the make, thanks to some guys with nicknames similar Dr. J, Magic and Fable.
  12. ^ Rovell, Darren (Oct xviii, 2000). "Converse Nears Corporate Extinction". ESPN. ESPN. Retrieved Feb 17, 2018. Industry sources take confirmed that Antipodal has racked upwardly $180 one thousand thousand in debt, and the announcement of the company's death is just a formality.
  13. ^ ?"Antipodal closes Chuck Taylor constitute". Billings Gazette. Associated Press. October 18, 2000. Retrieved March thirty, 2001. The Lumberton establish that has churned out 8 million to 10 million pairs of Chuck Taylors a year has sent its 475 employees domicile, and the mill officially closes Saturday. Plants in Mission, Texas, and Reynosa, Mexico, are as well being closed by the 93-year-erstwhile visitor.
  14. ^ Pope, Justin (July 16, 2001). "Getting Sneaker Maker Converse Back on Its Feet". Los Angeles Times . Retrieved February 17, 2018. Investors Marsden Cason and William Simon, through their company Footwear Acquisition, saw an opportunity in the Converse proper name.
  15. ^ Marchetti, Garrin (April 10, 2015). "Converse hangs it up in North Andover". Eagle Tribune . Retrieved January 31, 2021. {{cite web}}: CS1 maint: url-status (link)
  16. ^ Matt Halfhill (February xv, 2013). "NBA All-Star Diaries (2010s): Dwyane Wade Details His First Five Months with Li-Ning". nicekicks. Retrieved November 22, 2021.
  17. ^ Ben Felderstein (Oct 24, 2019). "Kelly Oubre on Signing to Converse Basketball: "It Felt Like Abode"". complex. Retrieved November 22, 2021.
  18. ^ Ben Pickman (March 3, 2020). "Report: Draymond Green Signing Shoe Bargain With Converse". Sports Illustrated. Retrieved May 22, 2020.
  19. ^ Kareen Copeland (June eight, 2020). "Mystics' Natasha Cloud gets shoe deal from Converse, for her activism as much every bit her play". The Washington Post . Retrieved Nov sixteen, 2020.
  20. ^ Nick DePaula (July 9, 2020). "Shai Gilgeous-Alexander signs with Converse, joining Draymond Green and Kelly Oubre Jr". ESPN. Retrieved July 10, 2020.
  21. ^ "Kix Stats". Converse. Retrieved Oct 27, 2021.
  22. ^ "NIKE, INC. Reports Fiscal 2015 Quaternary Quarter And Total Year Results". NIKE, Inc . Retrieved February 11, 2016.
  23. ^ "Converse Announces New Global Headquarters in the Metropolis of Boston". Retrieved May 10, 2018.
  24. ^ "CONVERSE OFFICIALLY OPENS WORLD HEADQUARTERS IN BOSTON AND DEBUTS NEW FLAGSHIP STORE". Converse Media . Retrieved Feb xv, 2016.
  25. ^ a b Converse's new Chuck Taylors become a comfort heave, Boston Earth, July 22, 2015; Minimalist sneaker launched in 1917 receives upgrade with Nike tech
  26. ^ "CONVERSE USHERS IN NEW ERA WITH Basis-BREAKING CHUCK TAYLOR ALL STAR Ii". Converse Media. Archived from the original on February 16, 2016. Retrieved February eleven, 2016.
  27. ^ asayer (May thirteen, 2009). "Cons Comes Back: A Look at Converse Skateboarding". Push button.ca. Bell Canada. Archived from the original on February xi, 2010. Retrieved September ix, 2012.
  28. ^ a b "Ambassadors". Converse.com. Converse Inc. 2012. Retrieved September ix, 2012.
  29. ^ RIDE Aqueduct; Rob Brink; Erica Yary (Baronial 3, 2012). "Nick Trapasso, Tom Remillard & Robbie Russo at Littoral Carnage! Weeke ..." (Video upload). YouTube. Google, Inc. Archived from the original on Dec 11, 2021. Retrieved January 20, 2013.
  30. ^ Lance Dawes; Cory Williams (Baronial 6, 2012). "RAYBOURN CRUISES THROUGH CARNAGE". ESPN Action Sports. ESPN Cyberspace Ventures. Retrieved Jan 20, 2013.
  31. ^ Brian Farmer (July xx, 2014). "Antipodal Launches the CONS Weapon Skate Shoe with Brusk Film featuring Zered Bassett". High Snobiety. Titel Media. Retrieved July 26, 2014.
  32. ^ Schiavenza, Matt, "Why Antipodal is Fighting to Keep All Stars Cool," The Atlantic, October xv, 2014.
  33. ^ Butler-Immature, Sheena, "Iconix and Fila Settle in Converse Lawsuit Saga," Footwear News, Apr nine, 2015.
  34. ^ Sutherlin, Margaret. "Converse Trademark Lawsuit: Skechers Declares Victory, Mixed Ruling Expected Overall". Footwear News . Retrieved February eleven, 2016.
  35. ^ "In Long-Running Dispute, ITC Rules Chuck Taylor Sneakers Protectable But Not Infringed". JD Supra . Retrieved July vii, 2021.
  36. ^ "Miley Cyrus Teams Up With Converse To Create a Collection of Pride-Inspired Sneakers". Billboard . Retrieved June 12, 2018.
  37. ^ "Miley Cyrus Talks Equal Rights, Gender Fluidity, and Her Pride Collaboration With Antipodal". Vogue . Retrieved June 12, 2018.
  38. ^ "All Star Films". www.chucksconnection.com . Retrieved June 14, 2018.
  39. ^ "How To Dress Like The 10th Doctor | BBC America". BBC America . Retrieved June xiv, 2018.
  40. ^ "BTS team upwards with Antipodal for BT21 sneakers". SBS PopAsia . Retrieved October xix, 2018.
  41. ^ "Anthony Pappalardo". 48 Blocks. 48 Blocks. 2012. Retrieved January 20, 2013.
  42. ^ a b Blair Aisle (December 2, 2009). "ANTHONY PAPPALARDO'S PROJECT RED CONS PRO MODEL". Transworld Skateboarding. Bonnier Corporation. Retrieved January 20, 2013.
  43. ^ a b Aaron Meza; crailtap (November 30, 2009). "Anthony Pappalardo and (Carmine)" (Video upload). YouTube. Archived from the original on December 11, 2021. Retrieved Jan twenty, 2013.
  44. ^ "(Cerise)". (RED) Partners. (Cerise), a segmentation of The One Entrada. 2012. Archived from the original on May 28, 2012. Retrieved Oct 13, 2012.
  45. ^ Rovell, Darren (April five, 2011). "Dwyane Wade Gets His First Jordan Signature Shoe". CNBC . Retrieved October xix, 2018.
  46. ^ Beaudry, Jennifer Enrst (September 2, 2013). "On Star: Q&A With Antipodal's Jim Calhoun". Footwear News. Fairchild Publishing. Retrieved May 24, 2020.
  47. ^ "PBA: After wearing Chuck Taylors, Asi Taulava wants to bring back short shorts". Retrieved May 10, 2018.

External links [edit]

  • Official website Edit this at Wikidata

Source: https://en.wikipedia.org/wiki/Converse_(shoe_company)

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